Privacy Policy

Privacy Policy

Your privacy and security is extremely important to us. Because of that, we take precautions in order to protect your personal information. Please read the following to help you better understand our policies.

Copyright © 2016 Pawstruck LLC. All Rights Reserved.

This website,, is owned and operated by Pawstruck LLC (sometimes hereinafter referred to as “we,” “our,” and “us”). By using our website and voluntarily providing personal data, you are acknowledging and consenting, without limitation or qualification, to be bound by this privacy policy (“Privacy Policy”) and the Terms of Use set forth herein.

The privacy policy below describes certain measures taken by us to protect your privacy in connection with use of our Site.


(1a) Personal Information
When an account is created, an order is made, or a form is submitted, we collect certain identifiable specifics from you to fulfill your order, contact you, and/or identify you. We do this in order to provide you with an efficient and speedy shopping experience, and to better serve you in all other aspects of our website including but not limited to contests/sweepstakes, newsletters, testimonials, media, and/or surveys. The data that we gather may include but is not limited to your full name, mailing address, billing address, email address, telephone number, cell phone number, fax number, and/or credit card information.

(1b) Non-personal Information
In contrast to “Personal Information”, Non-personal includes data that does not identify you; instead, it is general information used to help us improve service, support, functionality, and many other aspects of our website. Information from these technologies may include, without limitation, peak traffic time periods, traffic referrals, traffic/revenue trends, demographics, IP address, browser, domain server, type of computer, web beacons, cookies, viewed pages, and time data. All of the Non-personal Information that is collected is done in the hopes of improving your experience using our website. This data is anonymous and cannot identify you. Non-personal Information is gathered using industry standard technologies, which may include, without limitation, Google Analytics and Yahoo Live Web Insights.

A “cookie” is a small data file that can be placed on your hard drive when you visit certain websites. We use cookies to collect, store and sometimes track information for statistical purposes to improve the services we provide. Your cookie contains such information as your billing and shipping addresses and the contents of your shopping cart.  If you are a registered user, we will use a cookie to save your settings and to provide customizable and personalized services. If you are a registered user, the foregoing information is associated with your account information. These cookies do not enable third parties to access any of your personally identifiable information. You should know that if you visit other websites, you may be required to accept third party cookies. We do not control use of any cookies that are deposited on your computer when you visit third party websites; and we expressly disclaim responsibility for information collected through them.

For the exhaustive list of cookies we collect see the list of cookies we collect section. That list is subject to change at anytime without notice.

(1c) How Long We Retain Information
We will retain the information we collect from you in our system indefinitely. If you would like information deleted, you may request deletion by emailing us at

(1d) Mobile
When you download or use apps created by us or our subsidiaries, we may receive information about your location and your mobile device, including a unique identifier for your device. 

(1e) Email Communications
To help us make emails more useful and interesting, we may receive a confirmation when you open email from us if your computer supports such capabilities.

(1f) Availability and Ability to Alter Personal Information
Our policy is to allow you to view, modify, or update any previously entered Personal Information. You may do this by logging in to your account, or you may email us at, and we will help you through the process as long as the actions do not threaten our privacy or security interests as a whole. If at some point you would like all of your Personal Information removed from our database, submit a written request and we will accommodate your wish; however, please keep in mind that we may be required to save a copy of all information for certain legal reasons for a set amount of time in certain cases.


(2a) Content Reproduction
By posting photographs, video, reviews, feedback, or any other available submissions (“Content”) to this website, any of our social media properties, any of our blogs, or by using any hashtags related to or addressing our account directly, you are irrevocably granting us permission to use your Content and likeness in whole or in part on our website, social properties, apps, marketing materials, advertising materials, or any other materials owned or maintained by without compensation or consideration to you. Upon submission, we may modify, edit, update, reproduce, adapt, publish, or translate your Content for any purpose whatsoever without your consultation.

If you choose to participate in any submissions, comments, reviewing, or posting, please be aware that your content will be public and can be read, collected, used, or responded to by other users. We are not responsible for the personally identifiable information you choose to submit on our online properties and are not responsible for unsolicited messages that occur from the posting of personal contact information.

(2b) Disclosure
We will not knowingly sell, trade, or rent your Personal Information other than as disclosed in this Privacy Policy. We consider this information as a way to better your experience and will not abuse this relationship. However, we may disclose information you provide if required to do so by law or if we have a good faith belief that disclosure is necessary to (1) comply with the law or with legal process served on us; (2) protect and defend our rights or property; or (3) act in an emergency to protect someone's safety.  This includes exchanging information with other companies or organizations for fraud protection and credit risk reduction.

            (i) Third-party Service Providers.  In certain scenarios we may be required to share your Personal Information with our service providers. These third-party providers are used on our behalf to perform specific tasks. Examples include: website hosting, shipping, consulting and payment processing.

            (ii) Enforcement of Law. We may be required by law to provide Personal Information to the authorities. If approached by law enforcement or governmental authorities, we will be forced to provide this information to cooperate with an ongoing investigation and/or because of a court ordered subpoena. If we become aware of any illegal activities by those using our services or products, we reserve the right to report any and all activities.

            (iii) Company Merger or Sale. In the event of an acquisition, sale, merger, reorganization, dissolution or similar event, Personal Information may be transferred to a successor.

(2c) Customer Testimonials/Reviews
We may post customer testimonials and reviews on our Site, which may contain personal identifiable information. By submitting testimonials or reviews, a customer is consenting to make all personal information that was collected at the time publicly viewable with the testimonial or review.

(2d) Surveys or Contests
We may provide you the opportunity to participate in surveys or contests on our site.  If you participate we may request certain personally identifiable information from you.  Participation in these surveys or contests is voluntary and therefore you have a choice whether to disclose this information. We use contact data from our surveys to send users information about us and our promotions. By entering any contest or survey, you are bound by the following:

  • We reserve the right to disqualify any participant at any time for any reason. Behaviors that warrant disqualification include but are not limited to: unethical vote gathering practices, defamatory language, or spam.
  • We reserve the right to revoke prizes at any time for any reason. Behaviors that warrant revocation include but are not limited to: cheating, claiming multiple prizes per household, or claiming more than 5 prizes in one calendar year.


(3a) Security Measures
When it comes to credit card transactions, established third-party banking and process institutions are utilized. Verification and authorizations are transmitted over secure Internet connections using Secure Sockets Layer (SSL) encryption. While we take preventative and security measures to secure your Personal Information, there is no absolute method to safeguard against attack. Because of this the Internet cannot be guaranteed as secure and you are hereby agreeing that we are not responsible for any intercepted information and are releasing us from any and all claims arising or related to the use of intercepted information through the Internet. Please keep in mind that no internet, email or other electronic transmission is ever fully secure or error free, so you should take special care in deciding what information you send us in this way.

(3b) Protecting Yourself
It is your responsibility to ensure secrecy of your account information, especially in regards to your User ID and password. Do not share your account information and periodically reset your password to safeguard your information. We advise using passwords that are unrelated to your personal information and that are difficult to guess. In addition, the longer the password and the more diverse of characters used will aid in protecting you from any sort of attempted intruders. Please be as careful as possible when online and make sure to take all necessary precautions to protect your information.

(3c) Links to Other Sites
Our Site contains hyperlinks and pointers to Internet sites maintained by third parties. These links are provided for your reference only. We do not control, operate or endorse in any respect information, products or services on such third-party sites and are not responsible for their content. Many third-party sites have their own privacy policies that differ from ours. This privacy policy only covers our Site and does not cover any other site. While we make every effort to keep your information secure, we do not control the policies of other sites. 


At any point in time, you may “opt-out” or unsubscribe from our communications and non-transactional related emails by following the unsubscribe instructions in any email you receive from us.


If you continue to browse and use our Site you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our Privacy Policy govern our relationship with you in relation to this Site.

The term "you" refers to the user or viewer of our Site. 

Every effort is made to keep the Site up and running smoothly. However, we take no responsibility for, and will not be liable for, the Site being temporarily unavailable due to technical issues beyond our control.

The use of this web site is subject to the following terms of use:

  • The content of the pages of this web site is for your general information and use only. It is subject to change without notice.
  • Neither we nor any third parties provide any warranty or guarantee as to the accuracy, reliability, availability, timeliness, performance, completeness or suitability of the information and materials found or offered on this Site for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
  • Your use of any information or materials on this Site is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this Site meet your specific requirements. You hereby indemnify, defend, and hold us and our affiliates and our officers, directors, owners, agents, information providers, affiliates, licensors and licensees harmless from and against any and all liabilities and costs incurred in connection with any claim arising out of any breach by you of this agreement or claims arising from your use of our Site. You shall cooperate with us in the defense of any claim. We reserve the right, at our own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you.
  • This Site contains material, which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
  • Unauthorized use of this Site may give rise to a claim for damages and/or be a criminal offense.
  • From time to time this Site may also include links to other web sites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
  • You may not create a link to this Site from another web site or document without our prior consent. To make a request, please send an email to
  • Your use of this web site and any dispute arising out of such use of the web site is subject to the laws of the state of California. 


Your use of our Site, including any dispute concerning privacy, is subject to this Privacy Policy and the Terms of Use posted on our Site. BY USING OUR SITE, YOU ARE ACCEPTING THE PRACTICES SET OUT IN THIS PRIVACY POLICY AND TERMS OF USE. We reserve the right to modify this Privacy Policy at any time by posting the changes on this page. Please check the revision date at the bottom of this page to determine if the policy has been modified since you last reviewed it. Your continued use of any portion of our Site following posting of the updated Privacy Policy will constitute your acceptance of the changes.


(7a) Policy Changes
This Privacy Policy is effective with respect to any Personal Information collected on or after the effective date set forth below. We reserve the right to modify or supplement this Privacy Policy at any time. If we make any changes, we will update the Website and Privacy Policy to include such change and notice thereof. Please review this Privacy Policy often to review any changes that may affect your use of the Website. Your continued use of the Website once the revised Privacy Policy has been posted on the Website affirms your agreement to such changes.

(7b) Children, Parental Consent Policy
We do not knowingly collect Personal Information from any person under the age of 13. We ask that anyone under the age of 13 not submit any information.

Our Site is not directed to children under the age of 13. We assume our website is used by adults or minors supervised by a parent are guardian. We respect the privacy of parents and children and are committed to complying with the Children's Online Privacy Protection Act (“COPPA”). On those areas of our Site that ask for age, we do not collect personal information from individuals who identify themselves as under the age of 13 except in those limited circumstances where we believe that such collection is permitted under COPPA.

We may ask prospective users to provide their age during the registration process and on other areas of our Site. If a user indicates that he or she is under the age of 13 then all personal data collected during the registration process is automatically deleted except that we may retain and use limited information, such as the child's email address, for a limited period of time, in those cases where we believe that the collection and use of such information is permitted under COPPA.

If a parent believes that his or her child has provided us with personal information, he or she can contact us via email or postal mail as listed below. We will promptly delete the information upon learning that it relates to a child under the age of 13.

We believe that parents should supervise their children's online activities and consider using parental control tools available from online services and software manufacturers that help provide a kid-friendly online environment. These tools can also prevent children from otherwise disclosing online their name, address and other personal information without parental permission.

(7c) Your California Privacy Rights
Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year. Under California law, California residents who have an established business relationship with us, may choose to opt out of us disclosing personal information about them to third parties for marketing purposes.

(7d) Contact Us
If you would like to contact us with any questions regarding our privacy practices, our website, or any other reason, please contact us by emailing or by writing us at the following address:

Attention: Privacy Policy
Pawstruck LLC
2165 W. 16th Street
Long Beach, CA 90813

Please check back periodically as we do reserve the right to make modify or update this Privacy Policy without prior notice.


List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE nameCOOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.